Reflection

After I have done and analyzed this brand of this blog already, I feel that I can get many experiences. As following;

First, I may become the thinker, because for this work I have to think a lot and I have to apply with my thought and the basis of marketing strategy together. Sometimes, I think I have to be the great thinker with my understanding at least I will be the great think on this blog, Amway business.

Second, the creative person, for this blog, I must design the blog that is appropriate with the content and the branding of product I choose. And I have to create some word that can be related to the strategy of analyzing as well.

Third, because of this blog of this business, I have to analyze the information I get that is appreciated with the Marketing mix strategy. For example, I must analyze why this brand has chosen this campaign for Artistry. So, I think I can be the analyzed person after finished this course.

Fourth, the researcher, all of information and all of content I have searched, I have to search from many sources. If I have lots of information, everything will be easy to analyze it with my own words. So, for this case can make me to do this work and other to be careful more and more.

Public Relations

Even though Amway there is not much for having the campaign that is individual but Amway have many ways to promote the organization and operation. They can operate with Amway for Thai Society Foundation for example to have the foundations of One by One that just help children continuously.

Whoever will be known that foundation is paired with Amway business. Because after Amway has done or helped something finally the name of this organization, the name of brand and the position of this brand will be appear at all. That is that the specific strategy of Amway because this is a part of campaign of this organization. The goal of this public relation is corporate awareness for reminder that still has this brand. Amway would like to give the customer can remember this brand through the public relation. As a result, after consumers saw about this, they will get the impact from this campaign that is called “moral”

Promotion strategy

What are key promotion strategies of the brand?

Mostly, Amway has the advertising was nearly less in the past because Amway used the Public Relation’s strategy to promote and advertise their brand. So, now, there is some advertising on TV program about Artistry that is a part of Amway brand.

Why Artistry must be the campaign on TV program?

That is the question that I noticed. Even though Amway there are many product lines, Artistry is only product that has on TV. At the same time, Artistry is the first TV commercial for the brand in Asia as part of a campaign to expand its image beyond being just a distributor of soap and household products. As the mentioned of Preecha Prakobkit who is the General Manager said the company planned to spend 80 million baht to promote its Artistry. In addition, because of the specific customer, Artistry would like to persuade a group of people who has ever used the product of Artistry again and again. Importantly, who have never used and known about this brand before, they can think of this brand easily for choosing. Besides, all of Artistry product is almost about cosmetic, the customer can build image of this brand and products.

TV Program

For the promotion strategy of this campaign, Amway would like to set a goal for brand image. Because of aims, Amway try to build image of the consumer to feel good with Artistry brand. Besides, they can pull the consumer with this campaign that can communicate for persuade customers to come to be apart of this brand. So, for the impact of this campaign, the customer can get the emotion to think as follow campaign communicate and would like to used for this product because of emotional of impact.

Product development

If the organization is quiet strong for research and development, a particularly appropriate strategy is product development because important for products that have comparatively short life-cycles. From the research and development of many universities, within workplaces, Amway designs and develops new products for appropriating with the customer needs. Then, Amway’s technical teams use the demand of customer to be the main point and test the new product ideas immediately.


Market development

Market development of Amway is to bring the existing products into completely new markets. In addition, Amway business has developed a structure known as the IMC model. So, there is the number of who will become Amway business is increased

I - Independent Business Owners (IBOs)
M - Members
C - Clients (customers) of the IBOs.

Key successful factors related to the product

Amway business has growth sales continuously because they can plan the marketing and selling to be efficient. As a result, these can make the business owner have firmnesses. Anyway, to be the supporter with the qualify products and to be ready for being the leader that can give full satisfaction to consumer.

Market research

Amway use market research for being a good one. This can help Amway to foresee the development within markets. Besides, to introduce the new ideas of achievement and reduce any associated problems to a minimum. For this, can make Amway to know about competitive and can analyze them easily because they are the main factor that should do market research. For example, Amway can know what is the product consumer needs and what is the brand that competitor use for persuasion the consumer.

Distribution

For being the distributor, Amway use the channel of direct selling because this way can be match easily between the seller and buyer. The seller can give the service fully and can achieve the goods and consumer because of direct selling’ distribution. At any rate, Amway helped millions of people around the world to start their own independent business; through they join in person-to-person marketing. So, direct selling give such feedback from independent business owners to contribute for marketing analysis.
Hence, a great benefit of direct selling is that it is an immediate channel to the marketplace that offers customers a good service.

Positioning / Unique selling point

The Positioning or Unique selling point of this brand is ”Amway…for you, for your valued life”. In addition, Amway will be realized about the valued life of everyone because the important standard that used for operation this business is just valued life. So, Amway try to give the importance of life to everyone after heard Amway brand. And when there is someone to come to be apart of Amway member whether the business owners or consumers, Amway have the vision to help they to be better life and each work has been smooth. Because of the supporter, Amway would like to achieve and set goals with the opportunity to have a great future.

Branding


“Freedom, Family, Hope, and Reward” are the main principles of Amway business. And support this brand to be qualifying branding what make customers know this brand is Amway.

For this, Amway will always support the fundamental Freedom of people to determine their own Future, as following to protect and care their Family. In addition, Amway will always offer Hope to individuals and the opportunity to receive Reward with their efforts.