Product development
If the organization is quiet strong for research and development, a particularly appropriate strategy is product development because important for products that have comparatively short life-cycles. From the research and development of many universities, within workplaces, Amway designs and develops new products for appropriating with the customer needs. Then, Amway’s technical teams use the demand of customer to be the main point and test the new product ideas immediately.
Market development
Market development of Amway is to bring the existing products into completely new markets. In addition, Amway business has developed a structure known as the IMC model. So, there is the number of who will become Amway business is increased
I - Independent Business Owners (IBOs)
M - Members
C - Clients (customers) of the IBOs.
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