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Promotion strategy

What are key promotion strategies of the brand?

Mostly, Amway has the advertising was nearly less in the past because Amway used the Public Relation’s strategy to promote and advertise their brand. So, now, there is some advertising on TV program about Artistry that is a part of Amway brand.

Why Artistry must be the campaign on TV program?

That is the question that I noticed. Even though Amway there are many product lines, Artistry is only product that has on TV. At the same time, Artistry is the first TV commercial for the brand in Asia as part of a campaign to expand its image beyond being just a distributor of soap and household products. As the mentioned of Preecha Prakobkit who is the General Manager said the company planned to spend 80 million baht to promote its Artistry. In addition, because of the specific customer, Artistry would like to persuade a group of people who has ever used the product of Artistry again and again. Importantly, who have never used and known about this brand before, they can think of this brand easily for choosing. Besides, all of Artistry product is almost about cosmetic, the customer can build image of this brand and products.

TV Program

For the promotion strategy of this campaign, Amway would like to set a goal for brand image. Because of aims, Amway try to build image of the consumer to feel good with Artistry brand. Besides, they can pull the consumer with this campaign that can communicate for persuade customers to come to be apart of this brand. So, for the impact of this campaign, the customer can get the emotion to think as follow campaign communicate and would like to used for this product because of emotional of impact.