Public Relations
Even though Amway there is not much for having the campaign that is individual but Amway have many ways to promote the organization and operation. They can operate with Amway for Thai Society Foundation for example to have the foundations of One by One that just help children continuously.
Whoever will be known that foundation is paired with Amway business. Because after Amway has done or helped something finally the name of this organization, the name of brand and the position of this brand will be appear at all. That is that the specific strategy of Amway because this is a part of campaign of this organization. The goal of this public relation is corporate awareness for reminder that still has this brand. Amway would like to give the customer can remember this brand through the public relation. As a result, after consumers saw about this, they will get the impact from this campaign that is called “moral”
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