Target groups
Overall, target group of this brand is woman who that is businessman or working woman because the most products can response the need of them. Who may be used for taking care her self or her family and can choose some appropriated products with their house. So, this brand will be also appropriate with the housewife.
Now, Amway has changed and added target groups. That group is younger market. Recently, Amway has tried to expand the customer base of the Artistry premium cosmetic line to the teenager market as well. Because Amway may foresee, this market can give higher sales with the direct selling efficiently.
No comments:
Post a Comment