Around The World With Network Business

Product strategy

Product line & Logo

Amway is the specific strategy to divide the product line into 4 groups that are, My Health, My Self, My Home, and Personal Shoppers Catalog. Amway would like to divide the product line that is appropriated with some group of customers. As following,

First, My Health, these groups of products consist of Newtrilite which is the world's leading brand of vitamin, mineral, and dietary supplements. What make these products are well, that is the strategy to procure the materials because Amway used the materials in own farm without the insecticide and the chemical fertilizer.

Second, My Self, the brand of this product is Artistry which is about skin care. So, Artistry is a global leader in prestige beauty which is the 1 of 5 of premium brands. For this, can notice that Artistry is a part one of Amway brand and can make Amway to be high sales and profits.

Third, My Home, SA8® is the brand of this product that is about Laundry Detergent. The important strategy of this brand is the most effective way to clean.

Fourth, Personal Shoppers Catalog, this group of product includes many famous brands that are the increased chance for Amway’s business such as jasmine rice’s Amway, U.H.T milk, Denmark milk, etc. This group gathers many brands together to make the difference for the customers.